Shop by Brand
Menu
The Journal

Wellness, Read Well

What the research behind these ingredients actually shows, including where it is thin. Plus product reviews, company news and buying guides going back to 2021.

Browse by topic

Six subjects the archive keeps coming back to, each with the piece worth reading first.

Tahitian Noni

Most of the Noni Sold Online Is Not Noni

A chemist went shopping on Amazon and eBay, ran the powders through a lab, and found that roughly three in four were not what the label said. Here is what he did, and what it does and does not tell you.

Read it, 6 min →

Written here

Long reads on the evidence behind what we sell, sourced to the studies and clear about what each one does not establish.

The Archive

Product reviews, ingredient explainers, company news and buying guides, going back to 2021.

36 articles

Analyzing Co.Lab's AbVantage: Our Perspective on the Ingredients

The marketing says burn calories ten times faster. The manufacturer's own chart says 97 calories a day against 5 for placebo. Both of those are on the…

Mar 2025Weight Management

How Effective Are Slenderiiz Drops? What Actually Determines Results

The useful answer is not a weekly schedule. The drops do not create a calorie deficit, and what you should expect depends almost entirely on whether…

Nov 2024Weight Management

Can Seniors Drink Energy Drinks? What To Check First

A can of BluFrog carries 160 mg of caffeine, which is about a large coffee. Here is what that means if you are older, and what the manufacturer's own…

Nov 2024Energy

What Happened to LIMU? The Company, the Sale and the Product

The LIMU Company no longer exists. It was bought by ARIIX, which became NewAge, which was bought by Partner.Co. The drink survived all of it, and…

Oct 2024Partner.Co & the Brands

Everything About Sugar Stop: What a Carb Blocker Does

White kidney bean extract has real short-term evidence and much weaker long-term evidence. The 10 g of fibre is the least exciting thing on the label…

Oct 2024Weight Management

The Slenderiiz Programme: What It Is and What the Trial Showed

Six products across three phases, and one clinical trial that is quoted everywhere without its conditions. Here is how the programme works and what…

Oct 2024Weight Management

Where To Buy Slenderiiz Drops: Authorized Sellers and What To Check

Weight-loss supplements are among the most counterfeited things sold online. How to tell a genuine box from a marketplace listing, and what an…

Sep 2024Weight Management

Nutrifii Renew Review: A Closer Look At This HGH Supplement

Renew is sold on the idea of supporting your own growth hormone. That rests on a real laboratory finding and a large leap from it, and the leap is the…

May 2024Everyday Nutrition

Fucoidan Is Now For Pets? Everything You Need To Know

An Australian biotech is selling seaweed extract for animal feed. What the product is, why pet supplements are regulated even more loosely than human…

Mar 2024Fucoidan & Seaweed

An Honest Partner.Co Review, From Ten Years Inside

Written by somebody who has sold these products since 2016, through three changes of ownership. What Partner.Co is, which brands survived, and where…

Mar 2024Partner.Co & the Brands

Partner.Co Discount Codes: What Actually Lowers the Price

There is no code to type on this site, because the discounts are applied to the price instead. Here is exactly what they are, and what to know about…

Mar 2024Partner.Co & the Brands

Reviive Toothpaste Has Been Discontinued

Production ended in February 2024 and it is not coming back. What happened, and what people who liked it have moved to.

Feb 2024Partner.Co & the Brands

There Is No Perfect Nutrition, and We Are Named After It

A supplement shop's case that the food is the larger half. What balance actually means, why it is not the same for two people, and where a supplement…

Jul 2022Everyday Nutrition

An Honest NewAge Company Review, and What Became of It

NewAge no longer exists. This review was written in 2022 while it did, by a seller of its products, and is kept here with a correction on top rather…

Jul 2022Partner.Co & the Brands

Seaweed 101: Separating Fact from Fiction

Seaweed attracts more confident nonsense than almost any other food, and some of it used to be on this page. Here is what is actually established,…

Jun 2022Fucoidan & Seaweed

Exploring the Benefits of Adding Seaweed to Your Diet

Seaweed is genuinely one of the more nutrient-dense things you can eat. That is a smaller claim than most articles on the subject make, and it is the…

Jun 2022Fucoidan & Seaweed

What To Know Before You Take a Dietary Supplement

How supplements are regulated, what the label is and is not telling you, and the four situations where you should talk to a doctor first. Written by a…

Jun 2022Everyday Nutrition

An Overview of the Noni Fruit Tree, The Evergreen Tree

The plant rather than the bottle: where noni grows, why it fruits continuously, why it smells the way it does, and what two thousand years of Pacific…

May 2022Noni

Explained: Noni Juice and Your Skin

Vitamin C really is required to build collagen, and that is a much smaller claim than most articles on this subject make. What diet does and does not…

Apr 2022Noni

Homeopathic Weight Loss Drops: What They Are and What To Know

We sell a product with a homeopathic component, so this is an awkward article for us to write. Here is what homeopathy is, what regulators have said…

Apr 2022Weight Management

The Benefits of Vináli: A Closer Look At An Antioxidant Supplement

310 mg of vitamin C and a grape seed extract. What that combination is actually for, why antioxidant claims get overstated, and how much is worth…

Feb 2022Everyday Nutrition

Spirulina and Detox: What It Is, and What Your Liver Already Does

Spirulina is a genuinely good food with a modest evidence base. The detox framing around it is marketing, and the real safety story runs the opposite…

Feb 2022Fucoidan & Seaweed

A Buyer's Guide to Seaweed Supplements

Seven seaweed and algae supplements worth knowing about, only one of which we sell, plus the four questions that tell you more than any label will.

Oct 2021Fucoidan & Seaweed

Vegetable Powder: What It Is Good For, and What It Is Not

A green powder is a convenience, not an upgrade on vegetables. Here is what it genuinely does well, what it cannot replace, and how to tell a decent…

Sep 2021Everyday Nutrition

How To Reach LIMU, ARIIX and NewAge Customer Support

All three names now lead to the same place. The old phone numbers and support addresses are gone, and here is what to use instead.

Sep 2021Partner.Co & the Brands

Everything We Know About Fucoidan: Benefits, Research and Safety

Fucoidan is the compound brown seaweed is best known for, and there is a genuinely unusual amount of research on it. Here is what that research is,…

Sep 2021Fucoidan & Seaweed

Tahitian Noni Juice: What It Is, What Is In It, and What To Know

Noni is among the most studied and the most over-claimed fruits in the supplement aisle. What the juice actually is, how much people drink, and the…

Aug 2021Noni

What Is Moa? A Supplement Review

Thirty-six plants in one drink, a taste that takes about ten days to get used to, and an honest account of what a blend like this can and cannot be.

Jun 2021Everyday Nutrition

Energy Drinks and Gaming: What Caffeine Actually Does

Caffeine has real, measured effects on reaction time. Most of the rest of what is in an energy drink does not, and that includes ours.

Jun 2021Energy

A LIMU BluFrog & BluFrog 2 Review for 2021

Our 2021 video review of the BluFrog energy drinks, written up in text, with the caffeine content and daily limit the original never actually…

Mar 2021Energy

A LIMU Original Review for 2021

Our 2021 video review of LIMU Original: what it is, how much people drink, and what is in it. Written up here in text, with a note on what has changed…

Feb 2021Partner.Co & the Brands

LIMU Lean: What Happened to the Shakes, and What Is Left

The LIMU Lean shakes were discontinued in 2021. LIMU Lean Burn is still made. Here is what happened, what replaced the shakes, and what Burn actually…

Feb 2021Weight Management

All About Limu Moui Seaweed

The brown seaweed LIMU Original was built on grows off Tonga at up to two feet a day and has been eaten there for a thousand years. What it is, how it…

Feb 2021Fucoidan & Seaweed

Where and How to Buy LIMU Online

LIMU is only sold through authorized channels, which rules out most of what you will find in a search. How to tell the difference, and why the stock's…

Feb 2021Partner.Co & the Brands

How To Harvest Seaweed on the Oregon Coast

When the season runs, what the daily limit is, which species are worth taking, how to cut without killing the plant, and how to dry it once you get…

Feb 2021Fucoidan & Seaweed

An Honest LIMU Company Review, Written in 2021

Written from inside, five years after starting with LIMU and two years after it was sold. What the acquisition changed, what it did not, and what has…

Feb 2021Partner.Co & the Brands