This was written in February 2021, by somebody who had been selling LIMU products since May 2016 and was still selling them at the time. We have a stake in the answer, and an outsider's review would be more detached than this one. What an outsider cannot give you is five years of watching the same product line change hands.
It is left in its original voice below, with a section at the end covering what has happened since, because a fair amount has.
The company no longer existed, even then
The LIMU Company was sold to a larger health and wellness company, ARIIX, in 2019. By the time this was written it was one brand among many under the ARIIX umbrella rather than a company in its own right.
The handover was more orderly than these things usually are. Both sides said consistently that the LIMU name would stay, and it did. What did not stay was the noise around it: the number of active LIMU promoters and the general buzz online both dropped noticeably after the sale, and that was visible from the inside within a year.
What was better
Retail selling became allowed and encouraged. Before ARIIX, LIMU promoters were not set up to buy stock and sell it at their own prices. Afterwards they were, which is ordinary commerce and is the arrangement this store runs on.
There were far more products. Whether that is good depends on what you wanted. If you came for one seaweed drink, a catalogue of several dozen items across skincare, supplements and personal care is dilution rather than choice.
The parent company was larger and steadier, which matters to anyone whose income depends on it still existing next year.
What was worse
The focus went. With one product line there was a shared thing to be enthusiastic about. With eight brands there was not, and that showed in how people talked about it.
North America stopped being the centre of attention. ARIIX was a global business and the marketing reflected that. Sellers rely on brand awareness campaigns to make a product recognisable before they ever open their mouth, and there was less of that here after the sale than before it.
The products came through it intact
This is the part that mattered most and it held up. The formulations were not changed as part of the acquisition. The LIMU line was, and is, a seaweed drink and a seaweed energy drink, built on limu moui, the brown seaweed the company was named after.
What is in it and what the research on its best-known compound does and does not support is covered properly in our fucoidan guide. The short version is that fucoidan has a genuinely unusual volume of research behind it and very little of that research is human clinical work, which is not what most people selling it will tell you.
The energy drink is BluFrog, and the one thing this 2021 review should have said about it and did not is that Partner.Co's own fact sheet puts a limit of two cans a day on it and says it is not for people who are pregnant, children under 12, or anyone sensitive to caffeine. That was missing from this site for five years.
What has happened since 2021
Three things, and they change the picture.
ARIIX became NewAge, and NewAge was acquired by Partner.Co, which is the company behind the products today. The full sequence is in What Happened to LIMU.
Several of the brands named above are gone. Reviive, the personal care line, was discontinued in February 2024. Others went with the successive changes of ownership. The current range is much closer to supplements and drinks than the sprawl of 2021.
Our own standard changed. The original version of this review carried a section on whether you could earn money as a promoter, answered in the first person. We took it out. Earnings talk needs Partner.Co's own income disclosure attached to it and needs to describe what is typical rather than what is possible, and a review of a product line is the wrong place for it either way. The business side of this now lives on the opportunity page, with that disclosure on it.
If you want the product rather than the history, it is LIMU Original.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
More on this subject: Partner.Co & the Brands