What Happened to LIMU? Understanding Its Business Transition and Product Availability

In recent years, many health-conscious individuals and supplement enthusiasts have been left wondering about the status of LIMU, a company once renowned for its innovative seaweed supplement products. Despite LIMU's absence from the business landscape after its acquisition by Ariix, and subsequent transitions to NewAge and finally Partner.co, the legacy of its popular seaweed supplements continues.

The LIMU Company is no longer in business but the LIMU seaweed supplement is still accessible to consumers through Partner.co and The Perfect Nutrition, offering reassurance to devoted users of these health-boosting products.

The Transition of LIMU

LIMU Business Status

LIMU, once a prominent figure in the health supplement industry, is no longer an independent entity. The company was first acquired by Ariix, a global health and wellness company, which marked the beginning of a series of transformations. Ariix then rebranded itself as NewAge, continuing to distribute LIMU's well-regarded seaweed supplements. Eventually, NewAge was acquired by Partner.co, which now oversees the distribution of LIMU products, still under the LIMU brand name that they retained.

Acquisition by Ariix

LIMU's acquisition by Ariix marked a significant shift in its business trajectory. Ariix, known for its broad portfolio of health and wellness products, saw potential in LIMU's unique seaweed supplements. By acquiring LIMU, Ariix aimed to expand its offerings and integrate LIMU's innovative products into its existing line. This acquisition provided LIMU with a broader distribution network and enhanced resources to reach a global market. For LIMU's loyal customers, this transition meant continued access to their favorite seaweed supplements, albeit under a different corporate banner.

Rebranding to NewAge

Following the acquisition by Ariix, the company underwent a rebranding phase, emerging as NewAge. This rebranding was part of a strategic move to unify Ariix's diverse range of health and wellness products under a single, cohesive brand identity. The transition to NewAge aimed to modernize the brand image and broaden its appeal in the competitive wellness market. For consumers of LIMU products, the rebranding brought about minimal disruption. NewAge continued to offer the renowned LIMU seaweed supplements, maintaining their availability and quality.

Is The LIMU Supplement Still The Same?

I've been asked this at least 5 times per month for the last 4 years since The LIMU Company sold off. Over the years, LIMU Original seaweed supplement has changed quite a bit but still remains the same with it's core components and effects.

1. If you go back to the supplements first release you'd find a dark green seaweed supplement that you had to hold your nose to take. All the seaweed was harvested off the island of Tonga.
2. From that time, LIMU has added organic fruit purees to the ingredients to improve the taste. The purees were mango, papaya, pear and apple.
3. LIMU then dropped the papaya, which was a good call in our opinion.
4. Before The LIMU Company sold off to Ariix, they came out with a new extraction method (cold-pressed) and 5x'ed the Fucoidan.
5. Finally, the company diversified their seaweed sources. LIMU seaweed supplement is no longer just seaweed off of Tonga. (We personally have seen that this seaweed blend remains potently impactful.)

Current Availability of LIMU Products

LIMU Seaweed Supplement

The LIMU seaweed supplement, a product highly regarded for its health benefits and one of the world's most distributed seaweed supplement, remains available despite the company's business transitions. Known for its key ingredient, Fucoidan, derived from seaweed, the supplement is praised for supporting immune function and overall wellness. Although LIMU as a company no longer exists independently, the supplement continues to be distributed by Partner.co and The Perfect Nutrition. These platforms ensure that the LIMU seaweed supplement is accessible to consumers who have come to rely on its nutritional benefits.

The Perfect Nutrition

Here at The Perfect Nutrition, we are continually striving to stand by the belief that supplements should be nature, effective and well researched / trialed. LIMU Original has been one of these supplements that we've been honored to sell for over 10 years now. Feel free to visit our online store to try the original Tongan LIMU Seaweed supplement (although it's changed quite a bit from when it first was crafted. It once was even green in color!)