AbVantage is Co.Lab's thermogenic supplement, sold by Partner.Co and by us. Its marketing leads with burn calories 10x faster, which is the kind of headline that makes a reader either buy immediately or stop reading. Neither is the right response, and the reason is on the manufacturer's own document.
The 10x claim, and the number underneath it
The active idea here is real. Grains of paradise, a spice in the ginger family, has been studied for thermogenic effects, meaning it appears to nudge the body toward producing heat rather than storing energy. That work exists and is not controversial.
Here is what the trial behind the headline actually found, from Partner.Co's own chart:
- 97 extra calories a day of resting energy expenditure in the group taking it. - 5 extra calories a day in the placebo group. - Against a resting baseline the same chart puts at roughly 1,500 calories a day.
The "10x" is the ratio between the two trial arms. It is 97 against 5. It is not a description of how fast anybody burns calories, and reading it that way is the error the headline invites.
The honest version of the number is more useful anyway: roughly 97 calories a day, about six percent above baseline, in a small study. That is a real effect and a modest one. It is about a slice of bread. Over a month, if everything else stayed identical, it is not nothing.
We would rather tell you that than the bigger number, because the bigger number falls apart the moment anyone checks it, and it is checkable.
On "targeting" belly fat
AbVantage is marketed around visceral fat, the kind that sits deeper in the abdomen rather than under the skin.
No supplement directs fat loss to a particular place. Neither does any exercise. Where you lose it first is largely genetic and largely not up to you. What is true is that when people lose weight overall, visceral fat tends to come down along with everything else, and that is the mechanism any product in this category is actually relying on.
So a product can reasonably say it supports weight management. A product that says it targets one area is describing something that does not happen.
The rest of the label
- L-Tyrosine. An amino acid involved in making several neurotransmitters. Plausible relevance to alertness; the evidence for a direct effect on fat loss is thin. - Vitamins B3 and B6. Genuinely required to turn food into usable energy. Also genuinely common in ordinary food, so this matters if you are short of them and very little if you are not. - Chromium. A trace mineral involved in how the body handles carbohydrate. Widely included in weight-management formulas; the human evidence for an effect on body weight is weak.
None of these is a problem and none of them is the reason the product exists. The grains of paradise is.
What is genuinely good about it
It has no stimulants. That is a real advantage and it is underrated. A large share of this category runs on caffeine and related compounds, which produce a sensation that feels like the product working and which a lot of people cannot tolerate, or should not take late in the day, or should not take at all. AbVantage does not do that.
The trade-off is that nothing about it feels like anything, which is a hard sell and also an honest one.
The full panel is on the product page, amounts included.
Would we tell a friend to take it
With expectations set to the real number, yes, with conditions.
- Around 97 calories a day is the scale of it. If you are looking for something that makes a visible difference on its own, this is not it, and neither is anything else on a shelf. - It is an addition, not a strategy. What you eat and how much you move remain the entire rest of the equation. - Check with your doctor if you take anything regularly. Standard advice, and it still applies to a product with no stimulants in it.
If you want to see how we read this kind of evidence across the whole Partner.Co range, that is Reading the Research, and the same exercise on the weight-management flagship is our Slenderiiz review.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
More on this subject: Weight Management