Partner.Co: who makes these products, and is it an MLM?

Who makes these products

Partner.Co makes and sells every product on these pages, under five brands: Nutrifii, Tahitian Noni, LIMU, Slenderiiz and Co.Lab. In Canada it sells them through its own shop, Partner.Co Canada, which takes the order, the payment and the delivery.

The products are made to Partner.Co's own formulas, and those formulas are not identical from country to country. Each market's label is the one to read.

How the company got here

Partner.Co is the latest name for a company assembled from several older ones. Morinda, which made Tahitian Noni, was founded in Utah in 1996 and merged into New Age Beverages in December 2019. ARIIX, which made the Nutrifii line and had bought LIMU in 2019, joined NewAge in 2020. The brands have traded together as Partner.Co since 2023.

So a product you knew as an ARIIX or NewAge product is usually the same line under a new company name. The formula may have changed along the way, which is why the current label is the one that counts.

Is Partner.Co an MLM?

Yes, in the plain sense of the term. Partner.Co sells through independent sellers it calls Brand Partners, who earn commissions on what they sell and on sales by the partners they introduce. That is multi-level marketing, also called direct selling.

None of that applies to a customer. You can buy as an ordinary customer without joining anything, paying a fee or recruiting anyone.

If you are thinking about becoming a Brand Partner, read Partner.Co's own statement first: it does not guarantee any level of income or success, and earnings depend on each partner's own sales, skills and effort. This page does not quote earnings and will not.

What a regulator found

The one public regulator record we know of is from the United States. In 2025 BBB National Programs' Direct Selling Self-Regulatory Council reviewed ten social media posts by Partner.Co Brand Partners: five about product performance and five about earnings. Partner.Co had nine removed and suspended the partner behind the tenth, and the inquiry closed on 23 September 2025 as case 230-2025.

It concerned what some sellers posted, not the products themselves. It is also exactly why this page says what a product contains and how to take it, and nothing about what it will do for you.

What the reviews are about

Most of what turns up when you search the company's name is about the business opportunity rather than the products: forums and posts about multi-level marketing, and ratings of the company as an employer of sellers. Those are fair questions, and they are a different question from whether a given product suits you.

For a product, read its own label and the reviews of that product. Our product pages show the directions from the label, and where reviews are shown, the page says whose they are.

Who writes this page

The Perfect Nutrition is an independent shop run by a Partner.Co Brand Partner in the United States. We do not sell in Canada: our buttons take you to Partner.Co Canada, and if you buy there through our link we may earn a commission. That is the whole of our interest, and it is why this page tries to answer the questions people ask rather than sell.