Yes, Partner.Co is a multi-level marketing company. It sells through independent brand partners rather than through shops, and if that is the answer you came for, that is the answer.
Everything below is from somebody who has been selling these products since 2016, through three changes of ownership.
Who is writing this
This is Zeth Owen. I run The Perfect Nutrition and I am a Partner.Co brand partner. My partner ID is A7651833, which means I earn on what is sold here and I would rather you knew that before reading the rest than worked it out afterwards.
I am not going to argue for or against network marketing as a model. I am going to tell you what this particular company is actually like, including the parts that would be easier to leave out. More about me.
What Partner.Co is, corrected
An earlier version of this page described Partner.Co as a publicly traded company on the NASDAQ, founded in 2016 out of a group of beverage businesses. That was wrong, and it was wrong for two years. That history belongs to NewAge, the predecessor company, and it got onto this page because the text was adapted from our older NewAge review without the facts being rechecked. The ticker was not Partner.Co's either.
Here is the actual sequence, which matters because most people arrive at this page holding a bottle with a different company's name on it.
1. The LIMU Company built the seaweed drinks. 2. ARIIX acquired it in 2019 and ran it as one brand among several. 3. NewAge acquired ARIIX in 2020, having already brought in Morinda and its Tahitian Noni line. 4. Partner.Co launched on 11 February 2023, bringing ARIIX, LIMU, Morinda and Zennoa together under one name. That event is written up by Direct Selling News, which is where the date comes from.
The customer-facing consequence of all that is covered in What Happened to LIMU, and if you are trying to reach a company whose phone number is printed on an old bottle, how to reach support has the current details.
The brands
Four lines carry the range today:
- LIMU, the liquid seaweed drinks, including LIMU Original and the BluFrog energy drink. - NUTRIFII, the supplement range: Optimals, Omega-Q, Renew, Restoriix, Vinali, Rejuveniix and the rest. - TAHITIAN NONI, noni juice and pouches, out of Morinda. - SLENDERIIZ, the weight-management line. - Co.Lab, the newest, covering weight management and beauty.
Four brands that used to be on this list are gone. LUCIM (skincare), HIRO (noni energy) and 'NHANCED (supplements and CBD) did not survive the transitions, and REVIIVE, the personal-care line, was discontinued in February 2024. That churn is a fair thing to weigh if you are thinking about building something on top of this catalogue.
One note on the product descriptions. Earlier versions of this page reproduced Partner.Co's own copy for each brand, which included a description of Slenderiiz asserting a standard of evidence its clinical trial does not reach. What that trial actually held constant, including a 1,250 calorie daily limit, is set out in our Slenderiiz review.
What it does well
The formulations have been left alone. Through three acquisitions in six years, the things in the bottles have not been quietly cheapened. That is not guaranteed and it is usually the first thing to go.
Retail selling is permitted and encouraged. Brand partners can buy stock and sell at their own prices. This store exists because of that, and it is the single biggest structural difference from the pre-2019 arrangement.
The product content is genuinely good. The company produces substantial video and photography featuring the people who formulated the products, and lets partners use it freely. Most companies in this category leave that to the seller and the results look it.
Third-party certification is real and unusually broad. Cologne List, NSF, Kosher, Halal, PDR and Friend of the Sea marks sit across the range, and we have set out what each one actually checks rather than running the logos as decoration.
Where it falls down
It is barely visible in the United States. A seller relies on the buyer having heard of the thing before the conversation starts. Very little brand awareness work happens in North America, and that has been true through every one of the ownership changes. It is the most common practical complaint from this side of the business and nothing suggests it is about to change.
The wholesale margin is thin. We can say this precisely because we buy at it. The gap between what a retailer pays and what a customer pays is narrow, which is fine for us and is why you will not find these products discounted heavily anywhere by anybody.
The name keeps changing. LIMU to ARIIX to NewAge to Partner.Co, in seven years. Every rename orphaned a set of links, support numbers and customer expectations, and people are still trying to reach companies that stopped existing three names ago.
The claims are looser than ours. Partner.Co approves several product claims this store declines to use, and the difference is documented rather than implied. That is a disagreement with the manufacturer, not a criticism of the products, but it is the thing you would most want to know from somebody on the inside.
On the business side
The original version of this review had a long section answering whether you can earn money doing this, in the first person. It is gone, and not out of squeamishness.
Statements about income are held to a strict standard. They have to describe what is typical rather than what is possible, and they have to carry the company's official income disclosure alongside them. A review of a product range is not the place for that. If the business side is what brought you here, it is on the opportunity page, where the disclosure sits with it.
What is worth saying here is the practical part. The company's own direction is toward selling products rather than recruiting sellers, and the content library is built for that. Whether the numbers work for you is a question the income disclosure answers better than a first-person anecdote does.
FAQs
Is Partner.Co an MLM? Yes. It sells through a network of independent brand partners.
Is Partner.Co a pyramid scheme? It uses the multi-level model, which is usually what the question means. In our experience as sellers, recruiting has been optional and neither recruiting nor regular personal purchases have been required in order to sell. Whether the model as a whole is one you want to join is a judgement we will leave to you, since we are not a neutral party.
Is Tahitian Noni sold through an MLM? Yes. Tahitian Noni came in through the Morinda merger and is a Partner.Co brand today, sold through brand partners and authorized sellers such as this one.
Is The LIMU Company now Partner.Co? Effectively. LIMU was bought by ARIIX, ARIIX by NewAge in 2020, and the brands are with Partner.Co since 2023.
Is ARIIX now Partner.Co? The ARIIX-era products largely continued unchanged through both transitions. Both ARIIX and NewAge are now historical names.
Is there a fee to join as a brand partner? No. You can join without buying products or paying a fee. The terms and the income disclosure are on the opportunity page.
Where can I buy the products? From Partner.Co directly, or from an authorized seller. Ours is here, with free shipping on every order.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
More on this subject: Partner.Co & the Brands